People are asking us what "Truveli" means and we never have a good aside from its just a made up name. For some reason, it disappoints. So, we decided to see if we could define it.
Since everyone who speaks English seems to recognize the "Tru" in Truveli as "true", we decided not to touch that. After all we are a dispute resolution site; we like to think we deal in the truth. That leaves "veli". Hmmmm? What can it mean?
Well, we couldn't come up with anything so we did a search. According to an Wikipedia entry veli can mean "guardian" in Turkish and "brother" in Finnish. Hey! That works out pretty good for us."
Truveli can be defined as "Guardian of Truth" or "True Brothers", or "True Brotherhood". Makes sense, right?"
What is the service about?
There are two ways to view Truveli; the short and long term. No surprise. Right?
In the first case, Truveli offers a service - dispute resolution - just like any business does. We identified a need in the marketplace and provided a solution. So many businesses - online and off - are so focused on providing the best product or service to their clients that they don't think about what to do when things inevitably go wrong. From our own analysis and experience, if we can provide a cost effective solution to a business to handle their "non-quality" issues they will be more than happy to free up those internal resources to keep their business going. In much the same way that a payment solution (credit cards or an online service) reduces the cost of processing payments, Truveli reduces the cost of processing disputes.
On a more long-term basis, Truveli's ambition is to become a standard making body for certain types of behavior. In much the same way that a legal system institutionalizes the accepted norms of a society based on a common set of experiences, Truveli will seek to do the same for the online world. Let's face it. Very few judicial systems move fast enough to keep up with the Internet because that realm of experience is considered virtual and therefore subordinate to state laws and regulations. Unfortunately for the state the online experience of a person living in Los Angeles is no different from one in Beunos Ayres which is no different than Chennai. As any individual who has worked and/or lived in different countries knows there is an expectation that every place be like the places you know. The same is true for the online experience. Except online it really is the same.
So as long as we were at it - building Truveli - we decided that it would be cool if the jurors who make up the juries that decide the cases be from any country except that of the litigants. Consequently, any jury's decision will have to cut across the social, economic, cultural and religious barriers that separate them to come up with a unanymous decision. In sports it is the same thing: the referees are not from the same places as the teams playing. This allows us to start a body of cases (all freely available to everyone) that go outside of any one entity's institutional legal framework to create a globally acceptable set of norms.
As our tag line says, by participating in Truveli's dispute resolution process, your voice is heard globally. So go ahead and sign up today and contribute to something larger than yourself.